August 7, 2008, Perth Western Australia
Recognising the specialised skills required to develop effective in-store consumer messaging, such as signage and labelling, Iconiq will officially launch a specialised consulting division, SilentSelling at Retail Expo 2008 at the Sydney Convention and Exhbition Centre on August 12, 2008. Australia’s largest and most comprehensive retail event, Retail Expo 2008 features products and services from areas such as technology, shopfitting, security, signage, business services and green design.
“We believe that world-class technology is only one part of delivering the most advanced in-store signage and advertising solutions available” says Ben Hoffman, head of the SilentSelling division of Iconiq. “That is why we have set up SilentSelling as a specialist consulting division. SilentSelling is focussed on assisting the most progressive retailers revolutionise their in-store communications and customer experience.”
SilentSelling is a unique concept as it brings together the four key elements that are necessary for retailers to communicate effectively with their customers at the point-of-purchase:
• In-store advertising and communication strategies
• A sophisticated sign and label printing solution
• Inexpensive in-store colour printing
• A Rich Product Information repository
Iconiq will be exhibiting in stand G39 at the expo.
About Iconiq
Iconiq is a privately owned company powered by executives with extensive IT and service delivery experience. With a product that has been in the market for more than 15 years, Iconiq (www.iconiq.com.au) are the proven experts in point-of-purchase consumer messaging solutions in Australia and New Zealand.
For more information:
Ben Hoffman
Iconiq Pty Ltd
Phone: (08) 9315 3622 or 0403 499 347
Email: benh@silentselling.com.au
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